Do NOT start a B2B YouTube channel Unless you consider these 3 things first 👇 Skip these, and you're setting yourself up for low engagement, missed opportunities, and wasted time. 1.) Your YouTube Channel Is a Destination This isn’t the place to dump your long webinars or podcasts. Sure, you can post those occasionally, but you need to think about your YouTube channel like it’s a destination. Ask yourself: Why do you want people to come here? Your channel should be the go-to for your area of expertise, directly tied to your business. Make it crystal clear what value people will get by subscribing and watching your content. That clarity is what keeps people coming back. 2.) Get Good at the Fundamentals (Or hire someone to help you) Unless you’ve already been doing this for a while, you're not going to be great at creating thumbnails, video editing, and writing titles. That’s fine. But it’s not something you can afford to get wrong. Your thumbnail needs to grab attention. Your title should speak directly to what the viewer is searching for. They need to work together like a tag team. And yes, it IS a big deal. A great thumbnail and title combo can make the difference between your video hitting thousands of views—or being stuck at 49 views and going nowhere. So, either learn the fundamentals or bring in someone who can handle it for you/teach you. 3.) Optimize Your Description I like using Chapter me, relevant hashtags/descriptions, and then links to conversions. Don’t sleep on this part. Keep it simple—drive them to your website to learn more about your services/book a call or get them onto your lead magnet, join your newsletter, etc. That’s how you start turning your YouTube views into actual business. ❤️ ABS #youtubemarketingtips #b2bcontentstrategy #youtube

You're starting a YouTube channel as a B2B founder. Here's three things you have to consider before you do it. Number one, I want you to think about your YouTube channel as a destination. It's not going to be where you throw your webinars or your long form podcast. And not to say you can't do that some of the time, but it needs to be a place where you say, why do we want people to show up on this channel? And is it very clear as to what they're going to get? This is the one destination for all things what? Obviously your area of expertise, because you want it to tie right back into your business. Number two, you're probably, if you're new to this, you're probably not going to be good at thumbnails, video editing, creating the titles. So you need to either bring an expert in to show you how to do all of this and build it out internally, or you need to hire somebody that can do this for you. Your thumbnail needs to be on point. Your title needs to grab the attention of the person searching for what you're about to talk about. And it needs to pair directly with that thumbnail. I know it sounds kind of like, is that really that big of a deal? It is. It's the difference between your videos generating tens of thousands of views, if not hundreds of thousands of views, and generating a ton of business and traffic for your company, versus doing 49 views doing absolutely nothing. So you got to get good at the YouTube fundamentals. If you don't know them, hire someone. The third thing is nailing your description. And what I would do is make sure that you've got the right hashtags, that you've got chapters in there. So someone can click to a chapter or a point in time in the video where they see a subject that's interesting to them. They click on it and takes them right to that place in the video. On top of that, think about your YouTube channel is almost like that funnel too. Where are you trying to take people? I had in the beginning, I had a lot of different links and this, follow me on here, do this, go to the website, join this. It's like, dude, you're trying to take people to many different places. So where do you want them to go? For us, it's either the website to learn about our services and pricing and what we do, or it's the lead magnet to get them on the newsletter. Focus in, that's how you'll convert.