Today’s case study: @lululemon just launched NF...
Today’s case study: @lululemon just launched NFL-branded leggings and hoodies while their stock is down 50%. Critics might call it smart partnering. I call it what it is—borrowed relevance disguised as strategy. If you want the full breakdown on what Lululemon’s NFL bet teaches about brand strategy, comment NFL and I’ll send it directly xx

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Today’s case study: @lululemon just launched NFL-branded leggings and hoodies while their stock is down 50%. Critics might call it smart partnering. I call it what it is—borrowed relevance disguised as strategy. If you want the full breakdown on what Lululemon’s NFL bet teaches about brand strategy, comment NFL and I’ll send it directly xx

Feb 03, 2026 19,079
@camillemoore

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