camillemoore

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Today’s case study: @lululemon just launched NFL-branded leggings and hoodies while their stock is down 50%. Critics might call it smart partnering. I call it what it is—borrowed relevance disguised as strategy. If you want the full breakdown on what Lululemon’s NFL bet teaches about brand strategy, comment NFL and I’ll send it directly xx
Today’s case study: @lululemon just launched NFL-branded leg...
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Feb 03, 2026