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Coinbase CEO Explains “Reverse Prompting” and the Rise of the AI CEO Jason: “Talk to me about knowledge workers and what you're seeing with your most AI first employees.” Brian Armstrong: “One of the big pushes we made in the last year was we got our own internal hosted AI model that was connected to all of our data sources, right?” “So it's like every Slack message, every Google doc, Salesforce data, Confluence, you know.” “So now the data is all aggregated and I've started to ask it really… it's not just like prompting it, ‘Hey, can you write this kind of memo for me,’ or something.” “I'm asking these AI agents now, ‘As CEO, what should I be aware of in the company that I might not be aware of?’ And it'll tell me, ‘Did you know that there's actually disagreement on this team about the strategy?’ And I was like, actually, I didn't know that.” “This is like reverse prompting. So instead of telling the AI agent what you want it to do, you ask it what you should be thinking more about.” Jason: “It's a mentor. It's a coach.” Brian: “Yeah. Like, what could make me a better CEO? And it's like, ‘Well, I looked at how you spent your time in the last quarter and here's how you said that you wanted to spend it, but you actually spent 32% of your time on this instead of 20%.’” “I've asked it other questions like, ‘What's the thing that I changed my mind on the most over the last year?’ Things like that.” “It'll prompt you with information you should be thinking about instead of the other way around.” Thanks to our partner for making this happen!: Our episode is sponsored by the New York Stock Exchange - a modern marketplace and exchange for building the future. It all happens at the @nyse. https://www.nyse.com 1:17
Coinbase CEO Explains “Reverse Prompting” and the Rise of th...
12,719 769
Feb 09, 2026