Video from All favorites #987

and this is how I describe it to artists, is we build frameworks. I don't call them plans because we pivot very quickly. We're super nimble when something starts to move. We push the song back two weeks from release date when we found out of Beyonce's record. That's what I say, Boosie was prepared. He was already working. We were already in this momentum and in this cycle, that by the time we then dropped the record, we had had three other tracks out. He had been on two records on the Beyonce project. We were talking about that and then that led us into an absolute smash hit. It was that process and framework to get there, and then being able to be nimble enough of going like, yeah, we had the album done, or so we thought. Then we're hearing this song, we're like, oh man, this is great.