#stitch with @Arbel | UGC on Fiverr Big Sis brands are looking for you GenXers and Babyboomers!

to appeal to a more mature audience. There's just not a ton of old chick. If you consider yourself an old chick, but you want to get paid to create content for companies, this is all like without being an influencer and everything, go watch that video. Follow Arabelle, she is incredible. And I just love this video because it's more proof that brands are looking to work with more mature people, both men and women, to create content for them. And again, you do not have to have followers, you don't have to be an influencer, you typically don't even have to post the content you make for these brands on your own social media accounts. So what Arabelle was talking about, and what I talk basically every single day about, is something called UGC, and it's just a type of content creator. It's just like an influencer is a type of content creator. So with UGC, it stands for User Generated Content. Basically in a nutshell, UGC creators get paid, plus get a lot of free products, they get paid to create content for companies that the company then just takes that content you create for them and posts it on their own social media accounts or run as their own social media ads. I've been doing this for almost two and a half years. It changed my life. And what's really, really crazy is that just this past year, I did a UGC deal with my 63-year-old mom. I was actually just at dinner tonight with my dad, and I was telling him this story. He's like, what, what? Like, I don't understand why you're teaching so many people in this age range. And I told him I had this epiphany when my mom and I did a UGC video together. A brand hired us to do a video talking about their shoes. And on the call before they hired us, I actually told them about my mom. She loves the shoes, blah, blah, blah. They were so excited because my mom, as a 63-year-old, was actually more part of their target demographic. They wanted to sell more of their products, reach more people in that demographic, like 60-year-olds, 50, 60-year-olds. And so my mom was the one they really wanted, as opposed to me as a 33-year-old at the time. So I got to thinking after that, holy crap, there is literally like no 50-year-olds, no 60-year-olds that I know who are UGC creators. And so this past year, I have made it a priority and purpose and goal to help, number one, encourage people and educate people on the fact that they are wanted by brands. Brands want to work with more mature men and women, people of all backgrounds, with all life experiences, so that they can take your content that you're in, talking about their products, talking about their services, and reach more people in that same demographic that you're in. Another huge reason that they want to do that is because people that are 40-plus, specifically Gen Xers, according to the data, are the wealthiest generation. So brands want to put their products and their services in front of more Gen Xers, baby boomers as well, because you guys have money to spend on their products and services, as opposed to targeting and trying to reach people that are 20 years old, for example. You are needed as a more mature person, a more mature in age person, if you want to get paid to create content for companies. Again, without being an influencer, UGC is hands down the way to go. You could literally get started the first, like in January, you could land your first deal or two deals if you decide to start right now. It's very possible. I literally just interviewed one of my students. She's 60 years old. She is crushing it. Her name is Cheryl. She has worked with over 60 brands, probably close to 70 at this point, but that's only been in the past four months since she joined my course. So I'll put a screenshot maybe here if I can. I'm not sure if I can, because I stitched this, but she's incredible, and she's just one example. Arbel just posted about another 60-year-old that's on Fiverr, because that's what Arbel teaches. The amount of opportunities for more mature men and women, people, is just endless. And if you're willing to learn how to create content that brands actually want and need, you're going to do great. If you do want to learn how to do it and you want a free resource, I have a free UGC checklist that can basically help you get started as soon as you download it. There's been over like 35,000 people that have downloaded this free checklist, and I get DMs, comments every single day of how helpful it is to them, to people that download it. So if you want it, it's just linked in my profile, in my stand store. If you go to my profile, there's a blue arrow pointing down to the link to click. Click it. It's my stand store link. It'll take you to a bunch of links, but the second link you'll see is the free UGC creator checklist. Grab it. Get started with UGC. Let this be encouraging to you. You are not too old, and in fact, your age as a more mature person is actually going to be your superpower. Hope you get started.