Did Airbnb get rid of product management? #startup #founder #airbnb #productmanager #productmanagement product manager tips, best podcast for product managers, product management advice, airbnb product management

What we did is we combined what one might call the inbound product development responsibilities of product manager with the outbound or marketing responsibilities of product marketing. You can't build a product unless you know how to talk about the product. You can't be an expert in making the product unless you're also an expert in the market of it. The second thing we did is we off-boarded much of the program management functions that product managers may do to actual product program managers. A lot of people in the product management title are actually program managers. The last thing we did is we made the group smaller and more senior. The other thing though is that they do not control or drive designing or engineering. We built and designed a company where you can manage by influence and no one has to like you.