The ten mil Twilio tweak, against A/B testing, ...
What was that big change at Twilio that led to tens of millions of dollars? How much time you got? Laura, welcome to the podcast. The psyche of the user is so, so critical. You start with your customers, your users, your prospects, your people. Another area I want to chat about is experimentation. A-B testing is one of the most expensive ways to validate an experiment. And so the key is to just.
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