We’re not in the baseball business, we’re in the entertainment business #fansfirst #entertainalways #disney #wwe #gratefuldead #cirquedusoleil #mrbeast

Well, I think it's so important to learn from outside your industry. We don't learn from the baseball industry. We learn from everyone else. Walt Disney about his vision, the way he put his guests first PT Barnum, how to create attention. I don't think anyone was better in the 1800s on creating attention. One of the groups we've had a lot of inspiration was from Grateful Dead. Grateful Dead could play three shows in the same market and not repeat a song once. They were all about the fans and creating new show. That's why they have deadheads that followed around the country. We now have our K club members that literally go all over the country. They just came on a cruise with us. It's crazy. Those are the fans you want to make. So we learn more from Saturday night live on how to put on a brand new live show. Every single week, circus LA, how to create different brands at different shows, WWE, how to create a spectacle, Mr. Beast, how to create videos that can really create a lot of inspiration. We do a lot of things from learning outside the industry. So those are two of the pieces, but you bring all of them outside the industry and build something. You can create the only in your industry. And that's what we're interested. We don't want to be a little better. We want to be the only. And I think that's where you bring in the best from everyone else.