How to make 6 figures installing saunas and plunges #business #businessidea #businessadviceandtips #sauna #plunges

My friend Sam built a six-figure business installing saunas and cold plunges inside of his gym and charging $75 a month for access. Here's exactly what he did, how much his startup costs were, and how you can copy him. He bought four infrared saunas for $7,000 each and two cold plunges for $10,000 each. The one thing he regrets is not installing drains on the cold plunges because they have to use the pump to clean them out every month. His total upfront cost was about $50,000 and thankfully his gym had some extra space that they subleased out to him for a couple grand a month. He charges $75 a month for unlimited access or $30 per session. It's a brilliant business because he has built-in customers walking by his shop every time they go to the gym. He has about 130 members right now and he's close to breakeven in his first year. The hard parts are insurance. There's a high slip risk so his liability insurance is a little expensive. He gets his leads from local influencers, Facebook ads, and from the gym itself. He's expanding to more locations and plans to franchise this. Full business plan here.