We’re gonna be making cold hard cash 💰 ft. @Charlie Berens

Ugh, we need to sell more coolers. Any ideas? How are we supposed to compete with a $30 cooler? Makes me wanna gouge my eyes out. Gouge, that's it. We're gonna take their $30 cooler and we're just gonna add a zero and gouge the customers. Yes! We're gonna jack the prices way up. All the way up! Wait, how are we going to justify the price increase? We can make it more convenient. Or we can make it less convenient. Less is more. We'll make it hold less beer. And make it super heavy. People love heavy stuff. We can break their wallet and their back. Oh! If it's filled with ice and beer and it's super heavy, no one's gonna be able to carry that. We could just put wheels on it. Are you out of your f***ing mind? Go take your igloo for a walk, Tyler. Trying to do some work up here, all right? Okay, we won't say that it's heavy. We'll say that it's durable. Durable. Ruggedness. Outdoors! That'll be our brand. Everything about this cooler will scream outdoors. I love that. We could do a forest green color. We're gonna do a forest green color. Hey, hey, we should do a forest green color. We would never do forest green, Tyler. Dude, they're gonna be white. It's gonna be white and super heavy. And it can hold ice for a week. Don't people just use coolers for backyard barbecues for like three hours? Tyler, I swear, I'm just shocked. Wait, wait, actually, you might have a point. No one needs to hold ice for more than like six hours. No, no. If it makes it sound more expensive, it's staying in. It's staying in. It's staying in. It's staying in, Tyler. We don't have to listen to you, Tyler. Okay, so if we're an outdoorsy brand, the people who will be buying it, frat kids and their rich parents, white coolers for white collars, baby. Yeah! Yeah, yes, this is so good. But I think it's still missing that one thing, that it factor. Oh, this brain work's giving me a headache. Can't open this thing. It's childproof. Just bear with me for a second. That's it? Bears, childproof. Bear-proof! Ah! Bears, that's the key. Just like insurance companies will sell fear. Do you want a bear drinking all of your beer? Oh, not my beer. Bear-proof! Bear-proof! Bear-proof! I've never even seen a bear. Overpriced, heavy, features nobody needs. That's our edge. And we don't even have to stop at coolers. No! We could do this with any product. Name the product. Uh, coffee mug. $30. Bottle opener. $50. Blanket. $200. Wait, you actually think we can sell a blanket for $200? Why not? Why not? Why not? Put it on the board! Yeah! Mm, all in a hard day's work, huh? Oh, s***! Do you need help? Nope, nope, just a hand. Ah, all in a hard day's work. We got one thing left. What's that? We gotta come up with a name. Okay, so coolers are cold. So let's just start naming off cold stuff. Okay, uh, snow. Ice. Revenge. Snowman. Sweet! Snowman. Our prices are abominable. Hey, shut up. But also good idea. Abominable snowman. Yeti! Yeti! Yeti! Ow! I'm sorry. Ah, what do you think? I think that even with all these features, no one's gonna pay $300 for a cooler. Yeah, you're right. Now they will! Just slap a sticker on it and they'll buy anything. Man, we're on a roll. Let's design a dog bowl. Yep! $50! So roll out the barrel and get the band brewing. Life's got you down, just keep her moving.