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So, we call it the rule of the seven touch points. Sorry, you go with the rule of seven touch points. It's another rule I came up with, which is substantially you want to surround your customers and you want them to see your brand seven times before they pull the trigger. Our purchase is not an impulsive purchase, right? It's around 2,000 bucks. And so, it's not that they are going to see this product and then just buy. And so, you want them to see your brand seven times or you want them to hear about your brand seven times through friends. So, word of mouth is really important for us.