If you struggle with HOW to make content. There are a lot of ways to do it. You can make clips from a podcast, or repurpose from a YouTube Video. But the best performing videos in my experience tend to be specific videos crafted to give a precise message to your audience. If you do that consistently and relate with the symptoms of their problems, talk about the things they shouldn’t be doing, and how to get the results they want. You’ll get customers faster.

If you do purposeful content, like you sit in front of the camera and you say something really specific that's like raising awareness around something, helping them consider the decisions they're making, or showing them like results that they want. If you do that every day with a very particular precise message, you're going to grow and get way more money from your social media content. It has to be so consistent. The consistency and the volume is a lot higher than most people really think.