Sundar Pichai said in a Decoder Podcast, “If yo...
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Sundar Pichai said in a Decoder Podcast, “If you put content and links within AI Overviews, they get higher click through rates than if you put it outside of AI Overviews.” Ahrefs just studied 300,000 keywords and found AI Overviews reduce clicks by 34.5%. This is 99% with informational keywords - people asking how, what, when, why? SEO with a blog is getting obliterated at the hands of AI. Compact Keywords SEO - purchase-intent SEO - has been working better than blog SEO for the last 10 years, so maybe this will finally get people to switch. Compact Keywords SEO is going after keywords where people are looking for a solution to their problems, but they don’t know the brand that will give them that solution. So by making 400 word pages targeting these keywords, you get more customers with less work than blog SEO. #seotips #seohacks #searchengineoptimization #performancemarketing

0:54 Jun 08, 2025 112,300 3,482
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Sundar Pichai said here, If you put content and links within AI overviews, they get higher click-through rates than if you put it outside of AI overviews. Ahrefs just studied 300,000 keywords and found AI overviews reduce clicks by 34.5%. This is 99% with informational keywords, people asking how, what, when, why. SEO with a blog is dying a painful death at the hands of AI. Compact Keywords SEO, Purchase Intent SEO has been working better than Blog SEO for the last 10 years. So maybe this will finally get people to switch. Compact Keywords SEO is going after keywords where people are looking for a solution to their problems, but they don't know the brand that will give them that solution. So by making 400 word pages like this, targeting these keywords, you get more customers with less work than Blog SEO.

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