Man …. Watching this 16-17 years later and know...
Do you know who's in trouble with this economy? The radio. You know who else loses? The newspaper. You think it's smart to buy this ad? I don't. Magazines are in trouble, my friends, because Gucci buying this ad for $50,000, $60,000, $80,000 is clown city in 2008. You think there's ROI on this? There's not. I think you get a Twitter account, get 30 interns, and you start interacting with your community, and you make much more ROI. You want to see something cool? Let's zoom in over here. We have 125 people watching me on YouStream. How many of you read the newspaper every day? Go. No, no, no, no, no. Hell no, no, no, no. Yes, yes, no, no. Gucci would be far better off going to every watch blog and buying ads there, because not only are the prices and the ROI, CPM, CMOs, CTCC, whatever, the value they get on the back end is so much higher, and here's a better one. They can track it. You don't have to guess what this meant. I don't see companies going away from online marketing, and when they start embracing social media marketing, it's really going to explode. And listen, that's a decade from now, but ...
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