"Not on brand" is the great weapon of bad marketing This is new era of social media over the last 5 years has forever changed advertising for large businesses and opportunities for smaller businesses .. You just have to make individual pieces of content - strong. We’re on even playing ground because the content becomes the variable, not your ability to build followers. those who understand the creative variables and what content works on which platforms will grow the most in the next 5 years. #socialmedia #marketingtips #socialmediatips #brand #influencers #brandbuilding