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A new class action lawsuit was just filed against Coca-Cola for their brand Fairlife. The allegations are again for false advertising, and they boil down to the same issue. So rule of thumb, if a company tells you something about the product, it really has to be true. Especially if it's a premium product that charges higher prices based on whatever they're telling you. Fairlife Markets, based on giving their cows a fair life, explicitly says in their materials that they take better care of the animals that provide us milk. But this lawsuit is based on a 2024 investigation by ARM, Animal Recovery Mission, and the pictures made me cry, I won't share them with you. They show horrifying abuse of cows that's applied to Fairlife. Frequent flogging, beating, being trampled to death, denial of veterinary care, newborn cows being left to die. The allegations are that not only do they not provide a better life for their cows, they actually violate the industry standard of care, allegedly qualifying as even criminal animal cruelty. So class action settlements are not just about money, they also require the company to write whatever wrong was alleged in the first place. Which means they either change their advertising promise, frankly they should change their name at this point, or improve their treatment of cows to a standard of care that is consistent with what they promised. Seemingly has not happened here. I will keep you posted on any settlement.