#Atlassian’s wildly successful product experiment - and how they donated everything 💰 Scott Farquhar on #20VC — #HarryStebbings #ScottFarquhar #product #productdesign #roomtoread #johnwood #startup #startupstories #jira #saas

The cheapest version of Atlassian was $1,200. And we thought, no, it should be free or should be cheap. Like, how do we change that? And so we ran an experiment to work out what our new pricing model should be. We said, let's make our software $5 for five users for five days only. And we ran basically a one week campaign to just see, well, is there a desire for a five user version of our software? And by the way, all the money goes to charity. We, as a company that had bets, like how much are we gonna raise in five days? Is it gonna be $3,000, $5,000? The highest bet we had was $20,000. So at the end of five days, in $5 increments, we raised just over $100,000 for charity. So totally crazy. Then I called up John Wood after reading this book and said, hey, we've got this big check, like one of those ones you see on TV, for $100,000 US dollars to your charity. And he's like, hey, you're from what country? He flew down to Sydney and we gave him a big check for $100,000 and that started our relationship with Dream2Read. That kind of has been multi-million dollars over time.