Amazon & Apple Don't Agree On This 🤔 Follow @20...
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Amazon & Apple Don't Agree On This 🤔 Follow @20vc_tok 🎙️ Aaron Levie @Box __ #20VC #HarryStebbings #business101 #amazon #apple #startupadvice

0:58 Jun 08, 2025 8,260 212
@20vc_tok
194 words
How do you retain the speed and agility that you have as a startup, now you're an incumbent? You know, maybe a company that is one of the best at this, which is Amazon, where they think about as many things as possible in their business as independent services, and then they have relatively autonomous teams that can go out and innovate as much as possible. And that's sort of, you know, a core part of their principles, which is, you know, relatively small teams, relatively autonomous, building on a set of services that lets them move very, very quickly. Now, what you get in an environment like that, of course, is in some cases, overlapping technology, sometimes chaotic user experience because you don't have centralization. And so if you compare and contrast, maybe Apple is sort of the exact opposite end of that spectrum. It's a relatively centrally, you know, sort of, you know, run organization where everything is sort of planned, you know, extremely, you know, tightly. But what we get as a result of that is incredible user experience for a limited number of products that they enter the market in.

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