A secret sauce Laura picked up at Airbnb #startup #founder #brandtips best startup brand examples, branding expert podcast, how to brand a startup

Oh my god, this is like, I feel like a secret sauce of just like how to like get you done half the time. I really, really do believe the power of branding the mundane is so successful. So now when you look at our Slack channels, they're all like Project Shamrock, Project Lumberjack, GothB2022. Branding and storytelling your workflows and your frameworks and what it means to do your job often keeps people motivated too, and it creates memory, you know, recall a lot better too.