Vuori is up and coming in the Athleisure brands...
Viore. I mean, fucking hell. General Atlantic and Stripes led a new round of financing of around $800 million, valuing the company at five and a half billion dollars. I just became a Viore guy. Congratulations, because that's bananas valuation. What do they do? A billion in revenue, I think. Fuck knows. They might be so profitable. It may not matter. That just tells you active where is still the best place to be. Nike dropped the ball so hard, so hard that everyone took their lunch.
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