How to create a culture of experimentation — #MikeDuboe #StitchFix #workplaceculture #HeadofGrowth #greylockpartners #growthleader #cultureofexperimentation #growthteam #growthexperiment #ICEframework #experimentidea #howtoexperiment #growthtok #HarryStebbings #20VC

anyone could submit an experiment idea. We built this very simple one-pager framework that included an objective, hypothesis you're testing, design or resources required to execute the experiment, timeline, so how long you need the experiment to run, and then what success quantifiably looks like, so you're not actually going and having revisionist history and like, hey, it actually did work even though the data showed this. And then finally, the next steps that one takes if the experiment fails or succeeds. So when you have that one-pager, those ultimately fall into a triage list. So in one spreadsheet, anyone in the company could go and look at a prioritized list of experiments and see what's running at any given time, what were the results of ones that ran in the past, and also the head of growth and the growth team should be triaging these. And so one framework that's used to triage, the ICE framework, impact, confidence, level of effort, you score every idea on these three attributes, and it's a little bit rough, but that kind of prevents the test everything mindset and the stuff that is the right balance between high impact but maybe not high cost and a reasonable level of confidence that it might work, those will rise to the top.