New trend! LinkedIn is now prioritizing short-form video! B2B pros, don’t miss this opportunity to reach your audience in a fresh way. Start creating videos with value to stay ahead! 💡 #LinkedInTips #B2BMarketing #VideoStrategy #DigitalMarketing #ContentCreation #SocialMediaTips"

LinkedIn is now prioritizing video and here's why this matters. If you are a service provider or a business that specializes in offering a product or service to business-minded individuals, you are losing massive market share and opportunity by not investing in videos on this platform. This is important because the app within the last three months has now changed to a focus on real style content. This is 16.9 vertical style content similar to YouTube Shorts or TikTok. What you need to know, the length of the content is up to 10 minutes, but you want to take a strategy more similar to TikTok and to YouTube Shorts where you're looking at a shorter style of content. Like TikTok content, YouTube Short, and Instagram Reel, you want to have a hook as the beginning part of your video. You want to hook people in with an attention and something that's going to keep them engaged and you want to be providing value. So don't focus on selling, provide education or entertainment, but regardless of which one you pick, give them a so what. Educate them so that they're taking away something, give them value so that they're learning something from you. Business professionals, this is a new update you can't sleep on. Get ahead of it before it gets overused.