The new business model that's emerging is that ...
the new business model that's emerging is that you give free value to the bottom 90% and you don't ask anything in return, but you monetize the top 10% and you find things that are very special, special experiences, special products, limited editions, communities, special access. The top 10% have got all the money. So you just give free value to 90% of people and you only create products and services for the top 10%. That's very much a new business model at the moment.
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