Ever noticed some people feel threatened by AI and some people feel empowered by it? AI Threatens Be-ers AI Amplifies Do-ers Being vs Doing...

The greatest lie we were ever told was that we could be anything when we grow up. Be equals identity, and that is the greatest lie. Let's go to the whiteboard. Let's go ahead and discuss a beer. With our parents' generation, it was actually a very good thing and a smart thing to be a beer. In order to understand the beer, let's talk about what they love. And what beers love is they love predictability. If you start here, if I work for 10 years, is it guaranteed I can become something and therefore be given a reward for that thing? Beers actually don't care as much about money as they do with validation, which is the next thing that beers love. They love validation. They love being told that, wow, you are so good at being that. You are such a good designer, financial advisor. They love systems. They love a community, right? They love a community that they can rise up in, like, you know, a university. So what is the greatest enemy to the beer? The one who says, hello, I am an accomplished blank. AI is that great enemy. Why is AI that great enemy? Hundreds of hours of consulting on the topic of AI, I've noticed that people either hate AI or they are scared of AI, right? The beers are the ones who hate AI. They're scared of AI. They think it's unethical. Meanwhile, the doers love AI. They're excited by it. They dive straight into it and often 10x their output after learning different AI technologies. And I think here's why, right? Because if you think about someone who is being something, right, they have a job, right? And then so they're basically paid, let's say they're paid 100k to be a product manager. And if you're a good project and product manager, you can become a senior product manager or whatever. And this is all part of this like really predictable system, dependent on validation and a community where you can rise up above others, right? And so they actually love this period right here. I would actually argue that the technological progress, which is on the Y axis here, was relatively slow from 2000 to 2022. Like we got smartphones and, you know, faster computers. But other than that, it wasn't like a super huge rise in technology. But since ChachiBT came out, we're seeing these, like, obviously we have ChachiBT, AI video, AI coding, AI, like language abilities. We have all these new technologies that are actually fundamentally changing the entire landscape. So you have all of these beers, right? You have the beers who actually love this time of stagnation because it gives them time to like fully understand this simple system, right? It's a pyramid, right? When you work hard, you go to university, you do all these things, you get this predictable outcome at the end. This is a great, this is a great thing for these types of people. But the people who just do things, right? Let's say someone owns an agency that manages products. Maybe it's just like a four-person team and they focus on doing, right? They want to do the most. They care about the outputs and the outputs alone. They want to help as many people manage their applications. Let's say they're managing their iOS apps or something. And these people get paid more the more that they do. AI is just an amplifier. It amplifies the amount that you do. The problem is the people who are in these jobs have job description, right? And you can think of a job description as like a box. Like these are the things that you do because you are this job. Therefore, these are the things that you do. And literally when these, all these different capabilities came out, when chatGBT came out, they now feel threatened because the AI can do the things, AI can do the things that are on their job description, which is like, oh no, I'm less of a human because the thing that I am being in this predictable system is being threatened by all of the things that AI can do. Meanwhile, you have all of the doers, the people who want to run companies successfully and want to make money and are out in the world doing things and they are focused on the output first, right? How can I achieve an outcome versus how can I become a thing so that then I get the outcome? Those are the people that are excited because they have this system set up, this business, whatever it is, their content system. And they're like, okay, AI can do a bunch of these things. That means I can do more things. I can do things better as a result of AI. And these are the people that are winning. And these are the people that are losing. Fundamental question right now is like, why is it hard to get a job? And I would argue it is hard to get a job when you show what you can be, right? And this is creating a resume. Like I am this type of person because, you know, I have these credentials. When really all of the opportunity is actually flowing down to the people who are making content and they are showing what they can specifically do. And if you're early on in your career or you don't really have that credibility yet, I would urge you to take on this new mentality that I've been talking about on Twitter and YouTube a lot, which is learn in public, find relevant things out in the world and learn them and then talk about them and explain why doing those things that you learn is important. And I guarantee you messages will become flooding in from the other people who are doing for the other doers, the business owners who are like, holy shit, I need that outcome. And we're shifting away from who you are based on these predictable things because everything is changing. And so you need to constantly change and evolve. And so you do not have time to sit through a semester by the time the semester is over. This has changed. This has moved on. And I'm not saying the fundamentals aren't important. They are. But you don't need to learn the fundamentals slowly. You can learn them quickly and get to the point where you are doing. And you actually have a deeper understanding of the fundamentals when you just do. And so the one word that I can say as the summary for this is just have agency. You want to do. You do not want to be. That's old. That's done.