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I wanna show you guys how to create a system that sends personalized outbound emails, but before we drill into the tech, let's talk about why we're getting paid thousands of dollars on a deal like this as an AI and automation consultant. So if a business is converting at 2% on cold email and our personalization system can increase that call booking rate to 3.5%, it doesn't seem like a meaningful difference, but if they're sending 500 emails per week and their average close rate and deal value are as follows, that 1.5% uptick equates to over $25,000 in value creation in a given month. So even after our 6K retainer, they're still walking away with real net revenue. So with that said, here's how we're gonna build this. And by the way, for a deep dive on exactly how I make money doing this, I'm teaching a live class this week. All of our prospects are sitting in Airtable and in order to load up our AI model with relevant data for the personalization, we're going to scrape their websites, clean up that data that we pulled and then pass that into OpenAI to create an initial summary. From there, we're going to take our output and summary and pass that into Perplexity where we'll do a deeper, broader scrape across the internet. And notice how we are giving the model really clear instructions about sourcing vetted high quality data and then making sure that that's up to date. Now that we're locked and loaded with personalized facts, we can then structure the actual email that's going to hit the client and fire it off. There are a hundred other ways that we could have built or modified this workflow. Just remember that at scale, these small improvements can create massive amounts of money for our clients.