Great brands start with doing one thing, not just well, but exceptionally. Then they grow. @hinter is a great example of this in the experiential hospitality space. #cabinlife #brand #canadamade #experientialhospitality #natureimmersion

These folks bought this inexpensive prefab cabin and put it on a couple acres of land up in Canada a couple years ago. Then they carefully furnished it to reflect their values of slow living and connecting with nature. It immediately popped on social media and booked out, so they designed and built another cabin from scratch. Each cabin grosses an average of $160,000 a year with 60% profit margins. The brand is called Hinter, and it's all about calming, minimalist design, nature immersion, and sustainability. From planting 10 trees for every guest who stays to crafting sunset playlists, their authenticity and attention to detail have built them a cult-like following. Next move? Expanding to a 15-unit landscape hotel down in Vermont. Plus, they're selectively taking on other people's beautifully designed cabins and charging 30-40% to manage and market them. That's the power of a strong, authentic brand. For more stories and strategies on building the next generation of hospitality, leave a comment, hit follow, and thanks for watching.