“Entrepreneur” is a synonym for “salesperson.” ...
If you're an introvert and you aren't comfortable selling, then you need to either find somebody who can sell and make them your partner, or you shouldn't be an entrepreneur. Entrepreneur is a synonym for salesman or salesperson. You know what being an entrepreneur is? It's getting out a big spoon every day and eating shit. You're constantly selling. I'm not talking about just selling clients, selling investors. The biggest sell I ever did was trying to find really talented people and then convince them to join my firm when they had offers from Google and Salesforce, or trying to convince people to stay that we would get to a liquidity event and they would get economic security with me as opposed to C Above going to fucking Meta where they were awarded options that were already, you know, $300,000 in the money. You are always selling. And if you are not comfortable with that, or you can't get comfortable with that, then you need to find a partner who is comfortable with it. There are some people that are so good at what they do that they can build a business without selling. My landscaper is this really charming guy who will bring me out and show me this bougainvillea that he's helping us drape over our garage. I absolutely love bougainvillea. It reminds me of my childhood in Orange County and my dad's super into them. And he just picked up on the fact that I love bougainvillea so occasionally he drags me out and he shows me this thing and he literally goes over and kind of hugs it like he's in love with it. That is selling. If you're not comfortable maintaining those sorts of relationships, you're gonna have to find someone who is.
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