slides that lay this out better are in the prev...
If I was stuck in today's job market, the very first thing I would do is make sure that I reset my narrative. I'm going to put these little videos throughout the carousel to give just a little more context. What I mean by resetting my narrative is one sentence, as simple as possible, at the highest level possible, in the kindest tone possible to. That second bullet that I have in there, that could be somebody that works at Baskin-Robbins or that could be somebody that works at Louis Vuitton. The idea of the exercise is to give you a sense of how you can pull yourself out of just a really specific vertical that you might feel stuck in. You're probably looking for a similar job, the next rung in the ladder, something else you're interested in. Take a step back and look at your macro narrative. This is going to help tremendously as you recast your net overall. All right, that's number one. Once I had my narrative reset, then I'm in a position where I can completely recast where I'm applying to and why I'm applying to those roles. Because if my skill set perhaps solves a business problem in a completely different industry that I hadn't even been considering before, all of a sudden there's a whole new pool of jobs that I could have a completely different angle into relative to the business problems they're solving and why my background is a very unique one to bring to the table. I don't know that any of these things are a thousand percent working, but this is giving you a totally fresh way to reinvigorate where you're looking for jobs, where you're applying, and also how you're talking about yourself. This is just going to have a snowball effect, so that'd be the second thing that I do, recast my net based on how I reset my narrative. The third thing is, and everybody probably has a dream list of companies or dream roles, but what are the stretch ones? Not the stretches and the harder to get, but the random ones that might be, especially if you just recast your narrative. What are the stretch places that may not be really sexy at face value, but probably have the business problems that you can help solve for, that might even have more opportunity and responsibility that's going to help you grow? That's a huge part of why I left ESPN and went to Time Warner Cable back in the day. People thought I was nuts for doing that, but the opportunity was 10x the size and the responsibility was 10x the size as well, and it was one of the greatest career decisions I ever made. Make your dream list, but also have a stretch list too. Everybody's probably heard the story of the guy who sent pizza to a company or several companies and on the inside of the box was this person's resume. Think about those types of ideas at scale. Obviously you need to be smart about what you're spending and the resources that you're putting into this, but as you look for the recruiters, the HR people, also think who the parallel peers in that department, who else in HR might you just have a random connection to, but really, really, really specific things. The person who apparently likes to help feed feral cats because you found them on Instagram as well, and you work at a rescue shelter, so you send them your favorite tips for how to take care of feral cats. Any random connecting point that's going to give somebody reason to be like, wow, that was super thoughtful, and then because you've applied to the company or you're already in some sort of conversation, you have a completely different way to find a little crack in the door and just a reason to be a totally different candidate in a massive pool of people. As I'm doing all of these things, especially on the more interesting networking side, I'm going to document this for sure, anonymize, but I'm going to document it because the story might be interesting enough where as you're telling the story, even if the things you're doing aren't working, telling the story about the things that you're doing might be interesting enough where that's going to get attention and get you new and fresh meetings or other ways to have a different conversation about getting your foot in the door and getting that job. Also on the content creation front, don't be afraid to talk about the things that you know and let your perspective or your ideas come through. If you ran a pizza brand social media account, three things you would do in the first month that you were there. What did you learn in your first year of being a financial analyst at whatever kind of company? People love that kind of stuff and especially if you have really big ideas that you haven't been able to let shine and you're out there looking for a job. If you talk about these things in a very agnostic sense, you're just letting your thought leadership come through and there's no reason why you're not a thought leader because you've lived your experiences and you have your unique perspective. Let that creativity come out. For me, wrapping it all up like this would give me a fresh invigorated approach because I've got a new perspective on my macro skill set and what I bring to the table. I've got a new net that I've cast for where I could go look for jobs. I'm getting really curious about how I can connect the dots and randomly make connections with people through interesting ways that's going to be very genuine too. As long as I can do all this and not have expectations, that's like the hardest part is you feel like, oh, this is going to be the thing. But for me, this would help me learn along the way, feel like I was more creative, feel more invigorated because it wasn't just the same approach that is like traditional so to speak and I just think the creativity in all of it as well would help keep me going personally. So, I hope this helps. I know it's super hard. Keep trying. Keep trying different things. Your creativity really is the biggest gift that you can bring to the table.
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