If you want to lead with credibility these days, you’ve got to be a student of the internet. It’s the gateway to practically every audience. #barstool #barstoolsports #erikaayersbadan #dailyinsight #howleaderslead #davidnovak #internet #socialmedia #food52 #aol

Digital is everything at this point. So if you don't understand the internet, I think you're going to have a hard time leading credibly. And I think you've got to be a student of it. I always was always kind of surprised when if I would ask people, well, hey, did you? I remember working at AOL. I remember being in a huge meeting once, probably 30 people in the meeting. We asked a really simple question, which is, how many people went to the AOL homepage today and read a news article or clicked on the weather? And the answer was zero. I was like, what the heck are we doing here? If we're not even using the product that we're making, there's zero chance anybody else is going to use it either. So the first thing is you have to dog food. You have to use the product that you're making. And you have to understand your consumer is going to find you through the internet at this point. Unless you're a very small, local brand, the internet is the gateway to your audience. And you have to understand how to show up there, how are your competitors showing up there, what are you going to do to be there, how do you transact once you are there. So I think you have to really understand the mechanics. And you have to have a vision and a perspective on how you can and will show up.