How to go beyond simply creating a product to build a movement 🙌 — #harrystebbings #20VC #shopify #atlassian #product #businessstrategy #founder #ceo #businessowner

You don't build a product, you build a movement. Atlassian built a movement around open source like 20 years ago, around easy software and getting people really excited about it, right? They did things like Cash for Clunkers, they were going after Joel Spolsky at the time. It just built a movement around how people work, right? Their vision was empower everyone working on teams, right? They built a movement around that. Shopify, same thing. What did Shopify do? I think at the time Harley and Toby got in touch with Tim Ferriss, like, hey, you wrote a book at the four-hour work week. There's a movement around being an entrepreneur. Shopify wasn't about the product, it was about a movement of, like, let's build this thing around entrepreneurship. And it's not like that was accidental. We had meetings about we have to create a movement around entrepreneurship and turns out we have one product for that now. We might have multiple in the future, but that's what we want to do. And both those companies did that really, really well.