From good to better website?🤏🏼 @Amaury Guichon @Pastry Academy is an absolute master and I wanted for his pastry academy’s website the same 🍫 #webdesigner #redesign #webdesign #websitedesign #businesswebsite #website #designer #uxdesigner #uxdesign #figma #amauryguichon

This website does not match the brand's energy. It looks kind of boring and it brings no feeling. It's the complete opposite of the person behind it, Amoury Guichon, the most famous chocolate and pastry chef. Hello! You must be living under a rock if you don't know him. His work and content are so intriguing and just wow that I want to create the same feeling when you scroll through his website. But why? Because what a lot of business owners still don't get is that you're building a whole experience. Every touch point from socials to your website to email marketing, everything needs to work together to create a seamless, consistent experience journey for the user. When someone interacts with your content, with your brand on socials, they form a certain expectation and if they then visit your website and the vibe is suddenly gone, it suddenly changes, they're gonna feel disconnected and confused, which can ultimately lead to loss of trust and engagement. So on Amoury's website, I want everyone to almost smell the pastry they're going to be able to make once they enroll in his course. I want them to feel engaged, attracted and for the brand to stay cohesive, as I said. And maybe this isn't even a problem for Amoury because let's be honest, he has more than 26 million followers, but if your brand doesn't have that kind of reach, you should really pay attention to this.