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If there's a Mount Rushmore of insightful product thinkers, I feel like you'd be on it. The discipline of crafting product experiences, to me, it's all about psychology. It's about understanding the natural human tendencies that people have in their most primal moments. In fact, the cheat code of my career as a product leader has just been, it's the most straightforward thing to do is to iterate around where you are. There's no risk, you're not gonna get fired. But everyone also knows that eventually, if you don't adopt new technologies, new paradigms, et cetera, you're going to get replaced. The way to think about these diffusion models, if and when they get good enough at generating music, is probably... I called NASA, Tandem, which is now HP, and I called Apple, and we want contracts at all three brands at the same time. A lot of people think that the only time you really need to present well is when you have a big stage talk. I'll tell you a dirty little secret.