Avoid this pricing mistake when growing your bu...
The big mistake that people make as they transition to the next phase where they're at maybe 5, 10, they're going to 20 million, is people don't increase price into a point where they find friction. Friction around price is good. I'll talk to, you know, an early stage founder who's a referral from one of our, you know, VCs or something. And they're like, hey, we have win rates that are like 60, 70%. We have an incredible go-to-market fit. My first thing I always tell them is I'm like, that's not good. You don't want win rates that are 60, 70%. You're either not in enough deals or your price is way too low. Like if you win 70% of deals, then like, that's not good. It's a bad, or at least you could go much bigger.
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