My branding predictions for 2025 as seen in the coming Cosmo Netherlands article. What do you think of these predictions? #trends #cosmopolitan #branding #marketing #2025

It just finished my interview with Cosmopolitan, where I gave my branding predictions for beauty in 2025. And you can hear from this video first what my predictions are for next year. So organic content has been all the rage for the last few years, and it's only gonna become more prominent and more of a brand standard in 2025. The data is clear that organic content performs the best for both engagement and conversions. You're seeing big brands like OnCloud that don't have a founder that's prepared to have a personal brand, but the brand is investing in having a creator work on behalf of the brand to create organic content. So OnCloud effectively has this runner that works for the brand that goes on runs and filmed her runs and talks about what she's doing on the runs, and she's wearing OnCloud clothing and shoes, but at no point is she actually selling the products. It's very organic. It almost becomes difficult for brands to budget for iPhone shot content, but it's the most powerful and effective and requires the most strategy in order for it to perform. So it's easy to look at our video that's shot on iPhone and think that that should be free or that shouldn't cost a lot of money or it doesn't require strategy. Like the best ads are very intentional and they still tell a story. You need to create a substantial budget for organic content because you're going to need to test and create more organic content to figure out what performs the best.