For some insane reason, Jaguar killed what is probably the greatest visual metaphor in automotive history. #jaguar #branding #logo

What is probably the greatest visual metaphor in the history of automobiles? Hands down, the jaguar. I mean, look at this bitch of a... I mean, he's out. He's hunting. He's graceful. He's got his partner, his spouse, and his cubs at home. They're safe for a time being, but it's up to him to go out into the wilderness and he's so strong. He's so sleek. He's so agile. He kills. He hunts. He brings back the meat. Why? He's a jungle cat. Jesus Christ. And what do they do? They went to fucking mid-journey or some generative AI bullshit and said, give us a logo that feels like an AI software company. Oh my God. I can't imagine anyone more deserving of being fired right now than whoever's in charge of design or marketing at Jaguar. What the fuck are you thinking?