Do you think “In-video” shopping will be a thin...
Something I think every platform, it's like another thing that feels archaic is when I'm on Amazon, I just one tap buy. I just like, you know, tap and it just shows up on my doorstep. But when I see ads on other platforms so many times, like even on YouTube, like if I hold up a product in a YouTube video, like go buy this pin, it's like, you would think you could just tap on the pin and then just go same address as normal and you just say yes. And you know, and same thing on Facebook. I always, especially because you guys have our card saved and things like that. So I always wondered why it was, it's not more frictionless just to buy stuff, you know? Because all the time I see things, I'm like, oh, I'd buy that, but I'm kind of lazy on content. I know Instagram shop and things like that, it's a lot less frictionless, but I make videos. So particularly on videos, I'm like dying for some platform just to figure out where if I just say, hey, buy this, it should just be super frictionless without even leaving the video. So it doesn't kill retention, just tap. And then just a notification in my head, it should pop up and just go same address. You just hit yes. And then it just, that's it. And then the video just keeps playing. You know what I mean? Conversions would be so much higher and people would enjoy it so much more. So that's another thing. I don't know. I don't even know if that's realistic, but. I mean, I think we're always trying to make it easier to do that stuff. I think most people probably want to consider purchases slightly more than just doing it right in line, but. Jimmy would prefer if it was just, yeah, right away. Yeah, I know. Well, it's like brutal too. And again, I don't even know if this is what people want. Just from my perspective, I hate when people have to like leave the video. It makes sense.
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