Price isn’t the problem—perceived value is. If ...
I can explain to you how to make an offer that is impossible to say no to with one short parable example metaphor. If I, someone you know, someone you trust, who's worked with major brands, who's given advice to half a million freelancers every day on the internet, if I texted you personally and said, hey, I've got the fix. I can book you up with $80,000 worth of work for the next two months. And then when we're done with it, I'll hand you over the lead generation engine that I built to do it. It's going to cost you 20 grand. You'd find the money. And if you couldn't, you'd work until you had it, and then you'd run to give it to me. Because it's never about price. It's always about value.
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