Strauss Zelnick, Take-Two Interactive chairman and CEO, discusses the impact of AI on the gaming industry. Watch more of the interview at the #linkinbio. #cnbc

So how does it affect us right now with Take-Two Interactives games, and what will it in, let's say, two, three years? I would love to say that it's going to make things cheaper, quicker, better, or easier to make hits. I don't think that's the case. All of our tools do help us become more efficient. That's a part of our three-part strategy, creativity, innovation, efficiency. That said, it'll be commoditized. Everyone's going to have access to the same tools. That is the history of tool sets. What it means, though, is our creative people will be able to do fewer mundane tasks and turn their attention to the really creative tasks. But they'll be the ones doing the creative decisions on this. Absolutely. You know, the machines can't make the creative decisions for you.