EGC videos are taking over and if your not creating this style of content, you may get left behind #digitalmarketing #socialmediamarketing #paidads #metaads #facebookads #instagramads #pulpdigital

Hot take, but UGC videos are out and EGC videos are in. 100%. So right now for a lot of brands, UGC content is really struggling and here's why. So Jazz, what do you think when you see a UGC video as an ad or a piece of content? I just feel like they feel really fake and scripted and they use a lot of the same creators across multiple different brands. That's exactly it. Those are massive issues. Consumers are smarter than ever. We can see straight through these fake brand partnerships. And Jazz, what do you think when you see an EGC ad or piece of content? They're more real and like emotional and they suck me in. It's like, I don't even know their ad. Best kind of selling is when you sell with emotions, not just through a fake script. And what's really cool is the higher your watch time and retention rates are on this content, the more engagement you're gonna get. And this is what leads to organic videos going viral. We can use this content for paid ads and it's way cheaper to run, meaning you'll get way more money. Spot on.