This will make you “very unlikely to go wrong” ...
If you have a mechanism to listen to users, get something in their hands quite quickly, and then get their feedback on it to run it back through a feedback loop, you're very unlikely to go wrong. So I talk to folks across the industry and so forth. It's remarkable how frequently that feedback loop doesn't exist in product development cycles. So if you don't have that, go figure out how to create it. If you do have it, but you can't get something into users hands very rapidly from you having the idea that this might matter to getting their feedback on it, figure out how to make that loop faster as well. That's really important.
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