i love gen z founders and their brands ❤️ #marketing #genz #millennial .#founderstory #founder #founders @Strawberrymilkmob @Aimee Smale @Odd Muse London

I'm gonna be honest, as a marketer, Gen Z founders just do marketing better. Here are two examples. This is Amy. She's the founder of a brand called Odd Muse. And she spent years building her personal brand on social media. She's honestly one of the most authentic founders I've seen on social. She treats her followers like they're her friends. This year, her brand has absolutely exploded. For her Black Friday sale, they had 350,000 people sign up. What I really loved is on Black Friday, the brand account posted behind the scenes. So it felt like as a follower, you were there with them. Overall, Amy is just so transparent about her brand. Most founders would never post stuff like this, and this is why it works so well. Another Gen Z founder I love is, of course, Strawberry Milk Mob. Georgia owns a bathing suit company. She is so uniquely herself on social. I love the series that she posts. Her energy is infectious. It just feels like you're building the brand with her. I think there's so many founders that could learn from Georgia and Amy. But also tell me in the comments, which Gen Z founders should I check out?