Pretty sure the best part is at the end when I tried to make it rain and kind of failed 🤣 #college #dukestudents #professor #teacher #learningtofail

Do you like Jolly Rancher? Not the blue ones, sorry. Not the blue ones? What color would you like? Watermelon. Watermelon? Alright. Would you buy it for $100? Absolutely. Would you buy Jolly Rancher for $100? No. No. Nobody's really going to buy Jolly Rancher for $100, which is why your challenge today is to sell a Jolly Rancher for $100. But here's the thing, you're not just going to call your mom or your friend. I have here a list of all the previous students who have taken Learning to Fail. You all are going to call my previous Learning to Fail students and try to sell them a Jolly Rancher for $100. She's eating the money. I'm ready. By the way, if this works, then I have like $6,000 worth of Jolly Ranchers right here. Do you think that people will actually buy this for $100? I think it's a non-zero chance. You don't know until you try. Here's the real secret behind this challenge. It is not about candy. It's not even about sales. It is about connection. I'm kind of nervous. The only reason someone would ever pay $100 for a Jolly Rancher is if they feel something deeper than the transaction. I'm in Learning to Fail with Dr. Dinnan. Would you be interested in paying $100 for a Jolly Rancher? I'm willing to bet I have former students from this class who will feel that connection. Okay, have a great day. Bye. Every person on this alumni list I've handed out has sat in this class. I'm calling from Learning to Fail at Duke University with Professor Dinnan. They've been challenged, surprised, maybe even a little traumatized by the things that we've done together. I was going to see if you were interested in buying a Jolly Rancher for $100. That shared experience, it is a currency. Uh, no, but I wish you all the luck. Alright, thank you. Today my students get to spend it. We are calling people to see if they will buy a Jolly Rancher for us. Like a singular Jolly Rancher? Yes, a singular Jolly Rancher. How much is it? That's the kicker. It is $100. Dr. Dinnan did this to me. Yeah. Yeah, that sounds like him. You know what? I was in the class. Um, I'll do it. I'll do it. Yay! Thank you so much. So there you go. It is possible to sell a Jolly Rancher for $100. And it's because the key to sales isn't actually what your product does. It's how your product makes people feel. For better or for worse, this class is a product and definitely makes people feel a certain way. Is that right, kids? Yes. Alright. Who wants candy? We do.