This ONE Word Will Get Your More Sales 💸 #sales...
I never say, have you got a few minutes to talk? I say, it's now a bad time to talk. I never say, do you agree? I say, do you disagree? I never say, is this something that would work for you? I say, is this a ridiculous idea? Because people will die to preserve their autonomy. One of the books that inspired me early on was a book called Start With No, written back in 2002 by a guy named Jim Kim. And he was a salesman. And his approach on Start With No was in the sales process, he would say, look, I want you to know you can say no to me at any time. I'm not trying to get you to say yes without you understanding that you could say no at any moment. Call it the right to veto. And just preserving that right, suddenly he made more sales. He made more than anybody else did. And that's where Jim said people will die to preserve their autonomy. I'm just a hostage negotiator. I'm like, yeah, no kidding. You know, we got people shooting themselves all the time just to avoid surrendering to the police. And so the feeling that it's okay to say no goes an awful long way in making people feel that you're not trying to bamboozle.
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