The buy back principle states that you don’t hire to grow your business - you hire to buy back your time

Take me through the buyback principle, how this works for someone that's never been introduced to. The buyback principle states, you don't hire people to grow your business, you grow your business by buying back your time. Calendar over capacity. And it sounds so subtle, but the mistake to make is to add people to your life that can do what you already do, because then it costs money and you didn't actually get an ROI. If I was a logo designer and I was overwhelmed, most of them would go hire another logo designer. But what you should do is figure out the other stuff that isn't logo designing, have somebody take that off your plate so that you could do logo design because that's where you get paid the most money. If I buy back my time, then I can go do the thing that is the bottleneck of why I'm not growing.