#personalbranding

Okay, I'm going to be mean for like one second, but nobody cares about your upcoming webinar, Salesforce, or any other B2B company out there. Nobody cares. Brand accounts are dead. Personal brand is king. Marketing and sales leaders should be doing everything in their power to get their employees to be posting, especially on LinkedIn. Synthesize them, pay them, make it a game, whatever, because people buy from people, not brands. And social media platforms prioritize people content, not brand content. Because brands are continuing to pay to play when building in public is free. The bottom line is that your team is your company's most valuable resource. And learning personal brand is one of the most valuable career skills that you can have right now. Why more organizations are not putting effort into their company personal brand and just running shitty webinars, I have no idea.