You don’t become advanced by doing fancy stuff. You get there by doing all the obvious beginner stuff you know you should be doing but aren’t.

The biggest company we have does $2 million a week. Lots of money. We still just do the fundamentals. There is nothing fancy. We try and contact leads quickly. We try and personalize things to their problems. We try and make sure that the sales reps leave notes in the CRM so that when the customer success team gets on, they have things to talk about. We try to make sure that they consume the product and that they get onboarded appropriately. And we set proper expectations about what they're going to get. None of this is rocket science. It's just doing it with 200 people, with fresh people coming in every day, that becomes hard. But the process is literally always the same. And so when you are a solopreneur, everything that you do to make a billion-dollar company is the same thing as though you worked every rung of the ladder. It's just being able to get other people to do the same thing. That's where the complexity comes in. You don't need to make business complex. It will become complex by simply trying to do the fundamentals at scale.