Replying to @SallySmiles
Where do I advertise my party rental business? Well, number one, I don't do it on TikTok. TikTok is where I talk about the things that I do and what other people do that I know and ways that I know how to make money, just to show people some ways that they can make money. I do not advertise on TikTok. So a party rental business is a service-based business. Service-based businesses advertise on Google, and it sometimes perplexes me that people don't know this, but I have to kind of come from their point of view. They don't understand because they never owned a business, so they never had to think about advertising. But when you go on Google and you see some of the top things when you search for something, us businesses, we're paying to show up there. We're bidding certain prices to show up above our competitors. So a service-based business like plumbing, contracting, party rentals, bounce house rentals, it's entirely Google-based. Now, sometimes you might throw in some Facebook ads and whatever, but you want to spend most of your money on Google. No one is going to be convinced to have a party by seeing an ad on a billboard or a radio ad or a newspaper ad or anything. They're either having a party or they're not. And when they are having a party, the first thing they do is go search Google. So I want to make sure that I show up when they search. And then the second thing I want to do is make sure that I answer the phone or one of my employees answers the phone when they call. So I spend 99% of all my money on Google AdWords. And I don't live in that crazy even area. And also some of the companies have older owners which don't understand Google. So I don't have to actually bid that much. I think in the biggest time of the year, like middle of the summer, I'm paying like 250 a month in Google Ads. Other times, like right now, I think it was like 40 bucks last month because no one's really searching in December for a tent and stuff. But yeah, it's entirely Google-based, entirely search-based. That's where you want to spend your money when you have a service business. If you have a product business, you're gonna do more things like Facebook and Instagram ads because you're trying to target like people all around the country or around the world. But when you're targeting locally, you pay for Google Ads to show up when people are searching for what they need from your local service-based business.
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