Can you market your way out of a bad product? #accounting #accountant #marketing #marketingmajor #accountingmajor #business #businessmajor #businesspodcast #podcast Episode 360 of The Accounting Podcast | Listener Mail: Compilations, Talent Crisis, ESOPs, 120 v. 150, TurboTax

You can't market your way out of a product problem. And we have a product problem in accounting. The job of most staff coming out of school working for these big firms is not that great. The pay is low, the hours are long, the work is unsatisfying. Until we address that issue, until we either fix that, I don't know if the big firms can be fixed. Better yet, we funnel those students into mid-sized firms where the work-life balance is better, or we send them into corporate. Until we address the job, we can't solve the problem. And the professional associations are afraid to tell their members this.