Health and Wellness Headlines: Luxury Padel Club Launch and More

Kith, Starbucks, Nike, and Strava are all making huge moves and here's what you need to know. Kith is launching a luxury paddle club. Opening this fall in NYC, Kith Ivy will feature rooftop courts, an Air One tonic bar, Giorgio Armani spa, and gear from Wilson. Starbucks is embracing wellness. With sales slipping, the coffee giant is adding protein cold foam, testing AG1 infused drinks, and cleaning up its menu by ditching high fructose corn syrup, artificial dyes, and seed oils. Nike softens its Just Do It slogan. Appealing to Gen Z and soft wellness, Nike's new Why Do It campaign reframes greatness as a choice, not an outcome. Tapping athletes like LeBron to inspire young athletes to start, try, and keep going. Run clubs are still surging. Run crew creation is up 4 to 9 times globally with Gen Z joining for connection as much as cardio. Now, 39% of all Strava groups, the movement signals a broader rise in community driven fitness. What other wellness news are you following? Let us know what we missed in the comments below.